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IKEA loves eARTh

Street art against air pollution

The project Ikea Loves Earth inaugurated the initiative Air Is Art: the first street-art performance aimed at healing the planet with permanent urban artworks. More than an event, a journey which underlined Airlite and Ikea’s mutual commitment towards the themes of sustainability and sharing, through art. Over 20 street artists painted the walls of eleven Italian cities. By using Airlite products only, they contributed to reducing pollution in the areas surrounding their workplaces: a total of 1,191 square metres of murals, with the very same depurative force of just as many timber trees. One square metre of Airlite has the same environmental effect as a square metre of growing forest. With this technology, everyone can become an activist by transforming pollution into clean air. The protagonists of our Ikea adventure are: EDF Crew, Eremita, Geometric Bank, GGT, Sandro Ghini, Luca Ledda, Fabrizio Modesti, Nabla, Neve, Orticanoodles Collective, Paopao, Poki&Anc, Refreshink, Santy, SCAP, Sea Creative, Tellas, Teresa Sarno, Uno, Giulio Vesprini, Zed1 and Zibe. A second phase involved Ikea stores, where lectures and workshops dedicated to respect for the environment were organised, involving children in particular. The artists decorated Ikea furniture items using Airlite, shaping sustainable objects which were later auctioned off or donated to non-profit organisations.

At the end of each year we count how many square metres of Airlite have covered our planet to measure how many air-polluting cars and factories the Air Is Art community has offset. Together we share this opportunity to contribute to a more conscious and united world. Air remains our proof that we are truly interconnected and it is our destiny to coexist.

“Technological research has always been crucial to the development of artists’ works. Today, with Airlite, we can surely put in place a new goal: the wellbeing of the environment.”

Wally, Artist of the Orticanoodles Collective

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 738719