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BEYOND AIR: AIRLITE & TEDx CHARM LONDON

Written by Debra Morrall

The London skyline took centre stage at Royal Festival Hall this weekend, as Airlite invited visitors to TEDX to take up a brush and help complete a 7m long artwork by British artist Meha Hindocha www.mehaart.com
Depicting some of the London’s most iconic buildings, over eight hours team Airlite delivered the message about this global revolution in paint technology to almost 1800 visitors.

 

A global not for profit organisation, TED started over 30 years ago with the aim of informing and educating people about the most innovative and exciting ideas around. Believing passionately in the power of ideas to change attitudes, lives and, ultimately, the world, TED has recently expanded into hosting live events that include interactive public experiences that give a greater insight into a new product, idea or movement. CitiX Lab offered five organisations the opportunity to ‘sell’ their idea or product direct to the general public, fielding questions along the way.

 

Looking for an illustrator that could create a piece of art that depicted the problems that poor air quality has on our lives, Airlite was drawn to the intricate yet friendly cityscapes created by Manchester based Meha Hindocha. Over three days before TedX, Hindocha drew first a small artwork of London’s South Bank, following this up with a huge mural to enjoy and paint.

 

Bringing out the inner artist in everyone that visited TedX, Team Airlite mixed a dozen different colours and watched as icons such as the Shard, the London Eye, The Gherkin and the capital’s taxi’s, buses and bikes came to life. As the day wore on, visitors began to express themselves with personal messages about air quality and their hopes for a better, cleaner environment.

 

More than 100 individuals signed up to be involved in future Airlite initiatives and be part of the biggest revolution in paint for five decades.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 738719